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Only use the predetermined brand colors, logos, and messaging on every single page of the website. This applies to images, iconography, typography, and videos as well. Website design that lacks consistent branding is stressful and confusing. You never know what they are going to say/do/wear and they are stressful to be around.
How to Build a Better B2B Website
The information, images, and navigation on two devices are aligned with the size of the respective screens. Seven in ten B2B buyers watch videos as part of their decision-making process, and Nas Studios takes advantage of that majority. While the Nas site includes some animations and special effects, these are on-brand for a business that enhances user engagement online.
B2B website design can propel your marketing
Zendesk uses a limited color palette, simple shapes, and bold sans-serif fonts to create a seamless look that promotes easy readability throughout the site. Making a quality B2B site is not impossible, but it is also not that simple. You need to have an understanding both your business and target audience so you can communicate clearly to them and address all their needs. Also, notice that these are all testimonials from top-level positions—a CEO, a Global Manager, a Performance Specialist, and more. This is by design because these same people reflect the target audience Hunch is reaching out to. Best Buy’s website, for example, uses a visual hierarchy of text and design elements to prioritize and organize information.
Your first stop formore website traffic
They also expect you to spend more time answering questions that relate to their specific circumstances. Are you considering starting or already planning for a B2B web design project? Even if you’ve been through the process before, you likely have many questions or may not know what to expect or where to start. Being that these services make money on volume rather than individual pricing, they are fairly cheap to build.
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While website chat features are certainly not new, they’re becoming more and more prevalent, particularly for B2B companies that tend to have long, complex sales cycles. Having a website that is user-friendly with great messaging isn’t enough anymore. A flexible website that can easily be updated is critical to meet business objectives. If you’ve been neglecting your traffic strategy, now is the time to give it attention. Ensure your new site clearly defines what makes your company different from your competitors, so prospects understand quickly why they should buy from you. Toward the end of the development period, there will be a period of approximately two weeks when you should not add or update content to your current site.
Content Organization and Layout
With a well-defined brand identity and an intuitive user journey, it's easy to understand why this site leaves such a lasting impression on visitors. Sendlane’s user-friendly site includes a well-stocked resource library with articles, gated eBooks, and podcast episodes. Cybersecurity company UpGuard works with companies to improve the security of their websites. This report gets visitors thinking about cybersecurity threats while nudging them to use UpGuard’s product. If the threats are urgent, this report might convince prospective clients to shorten the decision-making process and sign up for UpGuard immediately.
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By clicking the plus-sign buttons, we can see what each of Square’s products can do for us. This intuitive design allows us to imagine how our own business will function if we use Square’s services, making it likely that we’ll reach out for more information or purchase their services. For a clean and modern aesthetic, consider modeling this website’s minimalist design.
For instance, you may add new services, and personnel or expand locations. The WordPress CMS makes it simple for a non-technical person to make content changes to the website. Ease of edits on the backend is critical for the future success of your B2B website design. Effective B2B web design is a polished, custom digital platform that integrates your company’s branding and messaging to appeal to your ideal buyer.
Learn the different types of ecommerce business models before building your business plan. You could even go as far as to say that your B2B website is now the most important point of contact with your customer – so it needs to be great. Once you have a modern and appealing website, you want to promote it to the world to drive clients to your B2B business.
If you call or email twice in the same day, chances are you won’t even talk to the same person. They will likely have a ticketing system, but those are only as good as the people entering the notes. Web design is such an exciting industry to be a part of, especially when you get to see innovative, lovely designs. While there are a vast amount of beautiful, functional websites, there are also a ton of ugly, overdone, useless websites. B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few.
If you have a limited budget or are a small company, your best bet may be to work with a freelance designer. Bop Design employs a team of specialists on all B2B web design projects, creating an effective brand platform to attract and engage ideal prospective clients. Our team has worked on a range of B2B website designs and marketing strategies.
You can always opt for various types of layouts and colors that will give uniqueness for your website. Just like Zendesk, you can always opt for talking about the value proposition of your company at the start so that any visitor can understand what you are offering immediately. HootSuite website uses creative copies and statistics to talk about their product. The team have also used different colors to make their copy stand out. Pixelgrade is another simple yet interesting website design example.
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In contrast, B2C (business-to-consumer) focuses on creating sites tailored directly toward individual customers. With specialized strategies and tactics based on each company's needs, both types of designs are essential in today's digital world. A B2B (or business-to-business) website is an online platform for businesses that offer products and services to other businesses. Rather than targeting potential customers or government organizations, a B2B website is unique, solely targeting businesses.
The tree-like structure makes it easy for visitors to quickly find their desired items and products. In a buyer-centric approach to designing a B2B website, the focus is on thoroughly understanding the target audience, their needs, challenges, and decision-making processes. By empathizing with the buyer's journey, the website can be structured to provide solutions and information relevant to each stage of their decision-making process.
Instead of playing guessing games, invest in B2B web design services. When you invest in web design services, you get a team of experts to help you design your website. They create websites for clients every day, so they know what will work best for your site. Not to mention, if you don’t have experience with B2B web design, you’ll have to learn how to code and create elements. This process is time-consuming, which means it will take even longer to create and develop your website. Ultimately, you want your website to drive results, whether it’s increased leads, clients, or revenue for your company.
By championing simple, learner-centric experiences and results-focused support, LearnUpon gives your teams the tools to deliver learning that impacts what matters – performance, retention, and growth. Along with text descriptions of each service and product, you can also include graphics of what your product or service looks like and videos of how it looks when it’s in use. Also, remember to include a demo request button or signup button to help potential customers take action that will help convert them into paying customers. Does your business have any awards or accolades you want to show off? As we mentioned, B2B sales cycles are typically longer than B2C cycles.
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